Tag: copyright

In today’s competitive innovation-driven marketplace, we no longer focus on tangible assets like equipment, facilities, and inventory when valuing a company’s worth. It is the company’s intangible assets like intellectual property, branding, relationships, and data that play a pivotal role in driving innovation and creating long-lasting business value. Perhaps the most critical intangible asset for […]

In Tuesday’s blog post, entitled How to manage a patent portfolio, we referenced the importance of conducting a patent audit in order to better understand your patent assets, identify risks and opportunities in your portfolio, and monitor competitors. Today, we outline the basic steps in conducting an IP audit on your business and why this […]